From Digital Book Tours to BookTok: The New Era of Publishing Marketing 
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From Digital Book Tours to BookTok: The New Era of Publishing Marketing 

There’s no doubt that the rise of social media has changed the marketing landscape and has had a significant impact on the way publishing houses market their books. Once, traditional publishing houses relied heavily on book tours, print advertisements and word-of-mouth to drive their book sales. Now, getting a number one bestseller can be as easy as having a TikTok go viral.    

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Book Review: Big Time by Jordon Prosser
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Book Review: Big Time by Jordon Prosser

I was intrigued to read the Australian dystopian novel Big Time by Jordan Prosser, published in 2024. I was intrigued even more by not only its genre of Australian dystopian fiction but also its unique centring of music and psychedelics. 

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Do We Really Judge Books by Their Covers? 
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Do We Really Judge Books by Their Covers? 

The term “never judge a book by its cover” has been preached to us since we were kids, but no matter the warnings, that’s still exactly what we do, isn’t it? When our fingers drift over spines in bookstores, they don’t stop to pull out the bland books. Instead, they curl around the bright ones, the artistic ones, the pretty ones – the ones with the sprayed edges or gold foiling.

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