From Digital Book Tours to BookTok: The New Era of Publishing Marketing
There’s no doubt that the rise of social media has changed the marketing landscape and has had a significant impact on the way publishing houses market their books. Once, traditional publishing houses relied heavily on book tours, print advertisements and word-of-mouth to drive their book sales. Now, getting a number one bestseller can be as easy as having a TikTok go viral.
Do We Really Judge Books by Their Covers?
The term “never judge a book by its cover” has been preached to us since we were kids, but no matter the warnings, that’s still exactly what we do, isn’t it? When our fingers drift over spines in bookstores, they don’t stop to pull out the bland books. Instead, they curl around the bright ones, the artistic ones, the pretty ones – the ones with the sprayed edges or gold foiling.
Why You Should Consider Smaller Publishing Houses
As a writer, you have many choices in your journey through the literary landscape. However, one of the most important decisions you will make is who will publish your book.
How Can We Use Storytelling to Enhance Financial Literacy in Children?
As a parent, it can be hard to know how and when to broach the subject of money with children. We all want to give our children the best start in life, and part of that is setting them up to be financially literate.