Essay Elephant Page Publishing Essay Elephant Page Publishing

5 Things I’ve Learned Working in a Publishing House 

Truthfully, I didn’t know what to expect when starting in a student-run publishing house. We are one of only a few in all of Australia, or even in the world, and while I was eager to spread my wings and dip my toes into the industry – be a big girl, if you will – I had a lot to learn.  

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From Digital Book Tours to BookTok: The New Era of Publishing Marketing 
Essay Elephant Page Publishing Essay Elephant Page Publishing

From Digital Book Tours to BookTok: The New Era of Publishing Marketing 

There’s no doubt that the rise of social media has changed the marketing landscape and has had a significant impact on the way publishing houses market their books. Once, traditional publishing houses relied heavily on book tours, print advertisements and word-of-mouth to drive their book sales. Now, getting a number one bestseller can be as easy as having a TikTok go viral.    

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Do We Really Judge Books by Their Covers? 
Essay Elephant Page Publishing Essay Elephant Page Publishing

Do We Really Judge Books by Their Covers? 

The term “never judge a book by its cover” has been preached to us since we were kids, but no matter the warnings, that’s still exactly what we do, isn’t it? When our fingers drift over spines in bookstores, they don’t stop to pull out the bland books. Instead, they curl around the bright ones, the artistic ones, the pretty ones – the ones with the sprayed edges or gold foiling.

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